During the summer of 2021 a collaboration between Awelin and Karma was initiated. Being a part of Karma’s success leading the fight against food waste and making sure that more people use the Karma app is the mission.
Karma’s new brand marketing material is humorous and positively provocative while staying important at the same time. The app wants to skip the overwhelming doomsday statistics blaming the consumer and instead give them the easy option – to use the Karma app. If you are not familiar with Karma, it is an app that fights over-production and the fact that ⅓ of all food is wasted. It does so by offering restaurants, cafes and grocery stores to sell their food at a discount before it gets wasted – making it good for the environment and for the wallet.
The new marketing material is pushing Karma’s new movement Radical Slacktivism, meaning that to succeed, sustainability shouldn’t be time consuming and expensive. It should be effortless and fun – and the Karma app is the solution. Awelin will help Karma optimize the marketing material and campaigns via paid social and SEM making sure that more people find and use the app.
– We are thrilled to play a role in helping Karma expand in the mission to further get rid of food waste. The importance and need for actions like these are to be seen everywhere we look and I cannot emphasize enough how glad we all are to team up with Karma, says Erik Bertilsson, Partner & COO, Awelin.
Karma was founded in 2015 by Hjalmar Ståhlberg Nordegren, Elsa Bernadotte, Mattis Larsson and Ludvig Berling and is available in Sweden, the UK and France while continuing to expand.
The app helps restaurants, cafes and grocery stores to sell their food at a discount before it gets wasted – making it good for the environment and for the wallet.